Fast facts
Course facts at a glance.
Bachelor of Business (Marketing)
Why study marketing?
New world, new thinking
Technology and innovation are transforming business today, creating new ways of working in new markets. Study marketing at Flinders and experience a future focused, industry driven specialisation combined with the skills and knowledge across all business management functions. Flinders Business offers exceptional teaching in an exclusive, supporting university environment, with the flexibility to study online or on campus. A Bachelor of Business (Marketing) (Online) is also available.
Why study Marketing at Flinders
- Finders is No.1 in SA in Business & Management for learner engagement, overall educational experience, skills development and teaching quality (The Good Universities Guide 2021 (undergraduate), public SA-founded universities only)
- Industry engaged - including application-based learning and industry mentors in marketing topics
- New innovative core topics including ‘The Future of Work in a Digital Age’, ‘Digital Marketing and Analysis’ to equip graduates with the skills to thrive in marketing jobs of the future
- High-quality facilities including a specially equipped trading room for group work and channel strategy development
- Real-world experience and ready-established networks through work placements and projects
- Flexible study options, full-time or part-time, online or on campus.
- Cover the requirements to be eligible for registration as a Certified Practising Marketer with the Australian Marketing Institute
Your career
Your teaching and experience in placements and projects will ensure you will graduate future-ready for marketing jobs.
Potential occupations include:
- Advertising manager
- Brand manager
- Business development manager
- Fundraising and development officer
- Digital marketer
- International marketer
- Market researcher
- Marketing consultant
- Marketing coordinator
- Marketing manager
- Media planner/campaign manager.
Potential employers include:
- Government departments
- Marketing firms
- Media agency
- Medium to small business
- Multinational organisations
- Not-for-profit organisations
- Public relations firms
- Publishing firms.
Professional accreditation/recognition
This degree is accredited by the Australian Marketing Institute. Gaining AMI accreditation represents one of several processes ensuring the degree provides graduates with the knowledge and skills required by employers to excel in a marketing-related job. Graduates of this degree are eligible to apply for registration as a Certified Marketing Professional.
What you will study
First year A typical first year may include: |
|
Second year A typical second year may include: |
|
Third year A typical third year may include: |
|
Practical experience
The degree provides you with industry insights and practical experience that prepares you for the workforce.
- Participate in work-integrated learning through the Flinders industry placement program
- Immerse yourself in live industry projects with small and medium size businesses across multiple topics.
Study abroad
Flinders has a series of international exchange links that give you a chance to study part of your degree overseas, from a short-term three-week study tour to a yearlong exchange at any one of 80 partner universities around the world.
Innovation and
enterprise topics
At Flinders University, we recognise that careers are evolving and the workplace of the future will look very different from today.
Whatever undergraduate course you are studying at Flinders you can add innovation and enterprise electives to your degree to gain new, adaptable and transferrable skills that will equip you for changes in the global job market.
These innovation and enterprise electives prepare you for the careers of tomorrow by developing what we like to call ‘personal enterprise skills’ – the innate ability to adapt to whatever life throws at you, professionally and personally.
Pursue multiple passions with a combined degree
Bachelor of Psychological Science/Bachelor of Business (Marketing)
The combined Bachelor of Psychological Science/Bachelor of Business (Marketing) provides the opportunity to link the psychology of marketing with consumer buying behaviour. It teaches you to market to people effectively by understanding how psychology influences their decisions, and is one of only a few programs that allow you to delve into consumer buying behaviour, rational and irrational decision-making processes, impulse buying behaviour, heuristic decision-making and other frameworks with this interdisciplinary overlap. This combined degree meets the accreditation requirements of the Australian Psychology Accreditation Council.
Other combined degree options
Expand your career options by combining this degree with one of the following:
- Bachelor of Accounting
- Bachelor of Arts
- Bachelor of Finance
- Bachelor of International Relations and Political Science
- Bachelor of Laws and Legal Practice
- Bachelor of Laws and Legal Practice (Honours)
- Bachelor of Psychological Science
- Bachelor of Sport, Health and Physical Activity
- Bachelor of Tourism and Events
How to apply
Choose your preferred course.
Check the entry requirements and admission pathways available to you.
Choose other courses to include in your preferences.
Visit SATAC and submit your application online.
Applicants can apply for this course using Year 12 qualifications, previous higher education study, TAFE/VET qualifications, or through adult entry (STAT/Foundation Studies/tertiary preparation course).
Find the entry path that’s right for you.
When choosing your preferences through SATAC, other Flinders degrees you might want to include in your list are:
How to apply
Select your course.
Check entry requirements.
Check your eligibility for credit.
Obtain certified documents.
Submit your application and documents.
If you don’t meet our English language entry requirements and need to improve your English language proficiency, you can do so through our approved English Language Instruction Course for Overseas Students (ELICOS) providers.
This means that you can attend the required English language tuition at approved ELICOS providers and gain direct entry into university without an IELTS or TOEFL test.
If you don’t meet our academic entry requirements, you can still gain entry to Flinders University through academic pathways programs provided by the Flinders International Study Centre.
Course enquiries
Want more information about studying at Flinders University? Contact us to find out more – we’d love to help you decide if Flinders University is the right choice for you.
Course enquiries
For all course enquiries phone or email us or complete the course enquiry form.
Sturt Rd, Bedford Park
South Australia 5042
South Australia | Northern Territory
Global | Online
Directories
Follow Flinders
